History
Braeside roots run deep. Lee Sachnoff founded the company in 1975, creating, designing and hand crafting contemporary, high-end acrylic and wood furniture, first in a downtown Chicago loft and then in a converted barn in Woodstock, Illinois. Within a year Braeside established wholesale designer showrooms in New York, Chicago, Dallas, Los Angeles, Miami and Atlanta.
In the mid-80’s, Braeside expanded its offerings to include proprietary point of purchase displays. In addition, the company expanded its manufacturing competencies by adding high-speed equipment and adopting world class manufacturing processes.
As success followed, the company moved three more times – each to larger, more efficient manufacturing facilities. Ten years later, in the mid-90’s Braeside further expanded its line of in-stock proprietary plastic displays. To accommodate increased demand and explosive growth in custom displays, the company added another 48,000 square feet, doubling its operation to more than 80,000 square feet of manufacturing and warehouse space. This enabled Braeside to implement a variety of manufacturing “best practices” to reduce cost, maintain reliable performance and exceed the most demanding customer compliance standards.
In 2002, to further meet the needs of its customers, Braeside initiated its unique One Day Prototype Design service for custom inquiries. During the decade, the company was awarded numerous patents for its revolutionary designs and now ships products globally.
Today, Braeside offers three divisions to better serve its customers: one for custom displays, another for the off-the-shelf displays and a third addressing the needs of the safety and wellness markets.